Institutions, platforms and the production of debut success in contemporary book culture

Abstract

Bestsellers, defined by the high sales numbers they achieve and the hype they generate, are success stories that periodically galvanise the contemporary book industry. Most publishers actively seek to produce bestsellers, using a range of strategies. Contemporary bestsellers, particularly from peripheral markets and by debut authors, are produced through the strategic joining of two co-existing modes of capitalism: conglomerate capitalism and platform capitalism. This article analyses the publication pathways and reception of two debut bestsellers by Australian authors: Hannah Kent’s Burial Rites and Heather Morris’ The Tattooist of Auschwitz. To analyse these case study titles, we construct..